When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
As a Link Builder at Otavos.com, I help our clients elevate their brands, ignite their growth, and craft impactful content for their online audiences. With over 8 years of experience in online content marketing, I am passionate about storytelling and data-driven strategies that deliver results. My expertise covers content strategy, SEO optimization, social media mastery, email marketing, and blogging brilliance. I also have a deep understanding of off-page SEO and link building, which I use to boost visibility and ranking on search engines. I have worked with clients from diverse industries, such as e-commerce, education, health, and technology, and I have proven results in driving traffic, generating leads, and increasing conversions. I work closely with clients to understand their goals, target audience, and value proposition, and I create compelling content that resonates with them. I also use analytics insights to turn data into actionable strategies and measure the impact of my work.
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